Written Analysis 5

Mamadou Guisse

Written Analysis 5

After all the theories and analyses that we’ve studied in the class, I think that the theory of Heroes and the Cult of the Celebrity and the theory of Rituals best relates to the Coca-Cola Company. We all know that Coca-Cola has been one of the number one beverages in the world. Since its creation in 1886 by a pharmacist named John Pemberton, Coca-Cola has always aimed to win in the global market and be the most consumed beverage in the world.

The most interesting findings from all the analyses that I found about Coca-Cola is that the company is really working hard in the field of humanity. They have been working so hard to help poor people especially in some African countries. The firm has launched 150 “life centers” in the poorest areas of the earth, to distribute drinking water; they also installed solar panels for electricity and satellite dome to access to the internet. Another interesting point that I found about Coca-cola is that the consumption of Coca-Cola can be very harmful and can causes many health problems that are frequently encountered today: caries, obesity. For me, it is important for some people to know about this side effect on this beverage because it will prevent them to have problem with their health.

My opinions about Coca-cola, based from all the analyses, are much wider now than they were before. Now, I have much clear idea about how Coca-Cola can be very dangerous for human health and also they are only focusing on how they can make more money but not on our well being. Personally, I am not a big fan of soft drink because most of the time if I drink it I feel very uncomfortable in my body.


Written Analysis 4

Mamadou Guisse

Written Analysis 4

The concept of formula in pop culture has two different types which is a Conventional formula and inventional formula. Conventional formula is standardized formula which has predictable outcome and inventional formula doesn’t have predictable outcome. Conventional formula is like the fiction formula, they both have a predictable outcome, for instance you are able to predict who’s going to die, who is the murderer, or who’s going to fall in love with whom.

Coca-Cola follows the conventional formula because everybody knows that they want to be is the most famous and largest beverage in this planet.  The group has more than 200 manufacturing facilities worldwide and nearly 60% of the brand’s turnover is generated abroad. Coca-Cola is committed to its customers every day. They ensure that they offer a wide selection of drinks and innovate to reduce the calorie content of its beverages.

Overall, I have gained more knowledge on how formulas are used in pop culture. The concept of formulas is seen everywhere such as in movies, TV shows, or commercials. Personally, I admire the dedication and the determination of Coca-Cola to be the number one beverage in the world.


Journal Article Paper

Journal Article Paper
Mamadou Guisse
Omar Alomari

This entitled article “Soccer Culture in America: Essays on the World’s Sport in Red,White and Blue” addresses issues concerning the business of the game, the meaning of men’s and women’s professional, national, high school and youth soccer, the community formed by the game, the media, the referees, the hooliganism and the treatment of the sport in academe. The author also examines what world’s favorite sport means in the U.S. Despite the common belief that it is only a women’s sport, immigrants’ sport, and small kids’ sport, or that hating soccer is a very American thing to do, this article attest that soccer indeed is a very American and very popular sport, around since the 1940s.

I am agreeing on the points that author has made in this article, he says that “game attendance for Major League Soccer (MLS) in the United States and the continuing rise in average attendance” (p.610). Indeed, Soccer has always been unknown in American society behind the baseball or football, but the Soccer continues its breakthrough in the US in particular by successfully attracting spectators. To do this, the country continues to attract football stars and offers them a late golden career. Also, since its creation, MLS move mainly on markets in Central and South America. It was easier in the calendar. There was also a beautiful Hispanic community interested in soccer in MLS, so they tended to recruit in those markets. Soccer is a fad that is taking throughout the country, there are more and more people who is interested, more and more money too.

The image of the soccer, for a long time considered in the United States as a sport reserved for the children and for the women, evolved well. In particular, thanks to the development of the Major League Soccer (MLS) which offered itself in 2007 the most famous player of the planet, David Beckham who wore the shirt of Los Angeles Galaxy during five seasons.

For me, this Sport was mainly practiced at the young people and the women for years, but now it was given way also slowly at the men in time. Next to the American football, the soccer, is football as we know it, paled into insignificance by being relegated to the rank of feminine sport. Whether the media or the general public, the United States is beginning to take affection and passion for their national team in the World Cup. Another sign of the growing power of soccer, which has something irresistible. For instance, the last World Cup in Brazil, we saw that American fans have overwhelmingly carried the North moving to the South American continent to support their National Team. In fact, as a symbol, the American nationality is the second most represented nationality in the stands of the stadiums of the World cup after the Brazilian nationality.

Another main point that author is that Soccer is one of the most stereotyped sport in American society and he stated that “soccer remains marginalized despite the multitude of local leagues, recruited international stars in the professional league, and prevalent youth participation” (p.610). Personally, I have heard a lot American people stereotyping soccer, so many people stereotype soccer to being a “girls sport”. For me, soccer is not a sport for girls, actually it’s a skill sport. Soccer requires a lot of fitness, dedication and team cooperation. Mostly, the people who talk bad things about soccer, have never played and are afraid to try it because they are afraid to learn.

The author mentions also about scholarship that US universities for students who are very good soccer player. I Think that practicing university soccer in the US is a great way to combine the placing on the football with higher education. So, this shows how Soccer is considerably participating into the US economy.

I found this article very important because it shows how soccer has gained a massive popularity in the US society. Also, it will remind a lot of American people who hate this sport that soccer is the most popular sport around the world and it will intrinsically reduce the critics that they make on this sport.





Bischoff, S. (2015). Journal of Popular Culture. Soccer Culture in America: Essays on the World’s Sport in Red, White and Blue, 48(3), 608–611.

KOSR! TNS. (2006, November 26). soccer. Retrieved from http://www.urbandictionary.com/define.php?term=soccer&defid=2111004

Ontko, K., Fogleman, Julia , & Nevola, L. (2013). Why is Soccer Less Popular in the U.S.? Retrieved from https://sites.duke.edu/wcwp/research-projects/soccermarkets-in-the-u-s/soccer-exceptionalism-in-america/

Written Analysis 3

For me, Coca cola is very famous around the world. For a hundred and twenty-five years, Coca-Cola is part of everyday life for many people across all countries of the world like no other product. This is one of the largest US companies whose fame and popularity is worldwide. I think Coca Cola gained its celebrity from being the one of the first soft beverage in the world and also it has mostly gain fame during World War II, when the drinks were provided to US troops.

Coca cola is the most famous and largest beverage in this planet. Wherever you can go around the world, you will find it. Coca-Cola is now the symbol of mass consumption and globalization. The brand has many other sub-brands which are very famous such as Sprite, Fanta, Minute Maid, Dasani, etc. Coca-Cola Company was able to sell a sparkling soda in a single bottle of the world at an affordable price. Thanks to their unstoppable way of advertising, Coca-Cola has become the most famous soft drink in the world. Indeed, Coca-Cola also distributes its advertising through many events, mainly in sports but also in film and artists. These sports events broadcast in the whole world allow Coca-Cola to this awareness beyond the ordinary advertisements.

I consider Coca-Cola as hero because they are firmly participating to help poor in so many underdeveloped countries. The company has funded many foundations, associations and organizations-especially in the health sector and research. Coca Cola is providing their support to relief operations and preparedness programs of the international movement disasters. Also, Coca-Cola is participating to educate young about citizens’ issues and humanitarian commitment. The brand also opens its own stores in poor countries, and promises free access to drinking water in order help people deprived of drinking water. All these humanitarian actions from Coca-Cola are heroism acts because they save millions of lives around the world.

Written Analysis 2

What theories seem to apply to your popular culture topic?

There are many theories that apply on one the most consume beverage around the world about stereotype and rituals. These are the stereotype about Coca-Cola but are not limited to: the brand’s ads and the labels they put on people. Also these are some of its rituals: the company is participating in charity around the world.

How do these theories describe, analyze or evaluate the topic you have selected?

  • Stereotypes

An advertisement for Coca-Cola tour in southern Mexico angered a Mexican indigenous community and several NGOs of human rights who see racist connotations. They demand sanctions against the US giant. The slogan, “Let us remain united,” has not had the desired effect: advertising angered Mexican Internet users who feel that the indigenous community staged in this clip is treated with condescension and reeks of colonialism, what drives them to remove the ads on social networks. Another stereotype is about the labels cans in the Middle East. Coca-Cola removes its labels for Ramadan. After adding names and personalized messages on its cans, Coca-Cola is innovating again and this time decided to remove its logo for the campaign “Remove Labels This Ramadan.” On the occasion of Ramadan, Coca Cola is launching a limited edition cans in the Middle East with only the inscription “Labels are for cans, not for people”.

  • Rituals

If Coca-Cola Company has long maintained a myth around the secret recipe of his soda, he shows however very transparent when it comes to managing their money. The company has funded many foundations, associations and organizations-especially in the health sector and research. Around the world, the Coca Cola Foundation focuses its support in LIFESTYLES AND HEALTHY ACTIVE, RECYCLING IN THE COMMUNITIES and EDUCATION.

What insights do you gain from applying these theories to your popular culture topic?

The insight that I gained is that stereotypes and rituals are part pf our life and very inherent in humans. Also, in order to attract customers, most of big companies use stereotype on their ads without even think about the negative side of their ads.


Coca-Cola Fights Stereotypes this Ramadan. (n.d.). Retrieved from http://www.cci.com.tr/en/press-room/News/coca-cola-fights-stereotypes-this-ramadan/

Lakhani, N. (2015, December 5). Coca-Cola apologizes for indigenous people ad intended as “message of unity.” Retrieved from http://www.theguardian.com/world/2015/dec/05/coca-cola-mexico-ad-indigenous-people

The Coca-Cola Foundation. (n.d.). Retrieved from http://www.coca-colacompany.com/our-company/the-coca-cola-foundation/



Ritual Development

A ritual is a set of habits that we put in place and the automatic way it does. Ritual can be daily, monthly and yearly.  It is not spontaneous nature: on the contrary, the ritual is set, fixed, codified, and respect for the rule ensures the effectiveness of the ritual.

The ritual has in any case a collective dimension because it marks social life and important periods in a company. It also has a space-time dimension accurate (to a certain place and at a specific time) which establishes a break between day time and time ritual.

For me, Ritual give the world a meaningful sensitive human dimension, the strength of rites and rituals is to create links.

In the US society, we observe so many rituals especially the holiday days such as Thanksgiving which is full of ritual, not only the ‘homecoming’ of family members and relatives for the Thanksgiving Dinner, but also the meal itself and the dinner itself is ritualized around the traditional turkey with stuffing/dressing,etc.

In my family, we have a ritual that we have been doing for years, each Friday after Jumu’ah (Friday prayers), we have family lunch with all the family members and share very good moments.

The ritual that is prevalent today and that every person should at least once or twice a week is to workout because it can help prevent excess weight gain or help maintain weight loss.


Written Analysis 1



Coca-Cola has become the most consumed beverage in the world since 1886. Coca cola was created by pharmacist, Dr. John S. Pemberton. The brand sells 1.7 billion drinks per day in over 200 countries worldwide

Popular Belief

There is a lot of popular beliefs about the creation and development of the famous American soft drink Coca-Cola. Many people believe that the coca cola drink is manufactured in basic cocaine. But for years, the cocaine was removed from Coca-Cola, not for health reasons, but for fear of raising new social tensions. Moreover, this beverage contains a huge amount of sucrose which can cause diabetes and obesity and tooth decay.


For being most popular beverage in the world, there are numerous unfounded rumors about it, some more hurtful that have a very harmful effect. They say that that the Coca-Cola spelled backwards in Arabic means “not Mohammed, not in Mecca”. Another myth about this beverage is that Santa Claus was invented by the brand. Coca-Cola is a very useful cooking ingredients. Coca is a very powerful cleaner that can dissolve anything, extremely dangerous for our bones.


Coca cola is the most famous and largest beverage in the world. Wherever you can go around the world, you will find it. Coca-Cola is now the symbol of mass consumption and globalization. The brand has many other sub-brands which are very famous such as Sprite, Fanta, Minute Maid, etc.




Conversations Staff. (2012, January 1). 5 Things You Never Knew About Santa Claus and Coca-Cola. Retrieved from http://www.coca-colacompany.com/stories/coke-lore-santa-claus/

The Daily Meal. (2014, March 28). Famous Coca-Cola myths. Retrieved from http://www.foxnews.com/leisure/2014/03/28/famous-coca-cola-myths/

Icon Analysis

Michael Jordan/ Zinedine Zidane/ Morgan Freeman

I picked these three icons because each of them is very well know and very professional in their fields. First, I choose Michael Jordan, for me he is one the best basket ball play in all time. I loved watching Jordan play because he was a great basketball player. Second, I choose Zinedine Zidane, he is my favorite even though he retired now. He inspired me a lot because I loved watching him play and I always try to copy his moves in a soccer field. Lastly I choose Morgan Freeman, he is one the most talented and respected actor in the world. I like him because he is very smart and professional. He is my favorite actor.

Michael Jordan

Michael Jordan was born on February 17, 1963, in Brooklyn, New York, one of James and Deloris Jordan’s five children. The family moved to Wilmington, North Carolina, when Michael was very young. His father worked as a General Electric plant supervisor, and his mother worked at a bank. His father taught him to work hard and not to be tempted by street life. His mother taught him to sew, clean, and do laundry. Jordan loved sports but failed to make his high school basketball team as a sophomore.

Zinedine Zidane

Zinedine Zidane was born on June 23, 1972, in Marseille, France. A three-time FIFA World Player of the Year, Zidane led France to victory in the 1998 World Cup and starred for clubs in France, Italy and Spain. His career ended in shocking fashion when he was expelled from the 2006 World Cup final for headbutting an opponent, but he is nonetheless regarded as one of soccer’s all-time greats. He was one my favorite soccer playe during my childhood.

Morgan Freeman

Morgan Freeman was born June 1, 1937, in Memphis, Tennessee. Although he loved acting, Freeman joined the air force after high school to become a fighter pilot. He later realized it wasn’t what he’d wanted, and began his acting career. After years of small parts and limited success, he began to land big roles and win critical and popular acclaim. He’s now one of Hollywood’s most respected stars.


Popular Culture

hero3What is popular culture, and what does it mean to you?

Popular culture is a form of culture whose main characteristic is to be produced and appreciated by many. For me, Popular culture is a form of culture which includes accessible works and productions and known by many people,  such as television series, movies, video games, music or even food – and also, largely, Internet Culture.

Why is an understanding of popular culture relevant to you in a business environment and in your present and future career?

An understanding of popular culture is relevant in business because it has a very big impact in our lives whether in what we wearing or eating. The pop-culture therefore has the characteristic of being recognizable by all and tap into what is universally known, whether fashionable or part of a common cultural heritage. Personally,

What would you consider to be an example of a pop culture artifact? And why would you choose it?

A good example of a pop culture artifact would be  The Coca Cola Company because it is one of the most famous drink in all around the planet for many years. Millions of people from everywhere drinks Coca Cola.